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Asia Digital Analytics Summit 2013
So quickly it was almost a year! Remembered when I started this blog last year it was right after the last Asia Digital Analytics Summit, and Hazel my little girl was not even born yet. Now Hazel is...
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Using Piwik for web log files analysis
Along the articles I’ve written so far we’ve been always surrounded by the love of Google Analytics (GA). I like GA because it’s so simple (both usage and implementation), powerful and most...
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Basics of KISSmetrics
In 2013 I’ve written lots of articles around solutions offered by Google: for example, how Google Tag Manager works; or how Google Analytics attribution model comparison tool works. We know Google is...
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mixpanel: Introduction and Implementation
As promised I will be exploring more analytics software this year, my 2nd target is mixpanel. Like KISSmetrics, mixpanel is a paid analytics package in the market. In this post I will introduce basics...
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Heap Analytics – Forgot to define event? No worries!
We’ve seen some paid tools earlier such as KISSmetrics and Mixpanel; the tracking mechanism of them is very similar: you define an ‘event’ that represents an user (or system) interaction that is of...
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Tracking hotel booking engine
I’ve been working with lots of hotel clients during my time in digital agencies. I’ve seen home grown hotel booking forms, 3rd party booking engines (aka OTAs) like Synxis, and I myself even built one...
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Overview on mobile apps analytics
We’ve all been doing web analytics for years, and we all kind of heard of all the big names like Omniture, Web Trends, or at least, Google Analytics. We are also very familiar with all the web...
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Understanding user behaviour with hotjar
Traditional analytics software like Google Analytics, Adobe Omniture, or those I’ve introduced earlier here such as Mixpanel, Heap Analytics – they are all giving you hints on what happened and what...
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Top 5 Questions to ask when selecting heatmap vendors
Just realized I’ve not been writing anything since I switched to my new job, almost half a year already! There has been lots of new challenges in my new role, one of my recent challenge is to support...
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